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Friday, April 8 • 4:00pm - 4:50pm
Tapping into the Booming Influence of Texas Latinos

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Texas Latinos are young and growing. 93.2% of children in Latino families in Texas are U.S. citizens. That means the political and social impact of Latinos in Texas and beyond is growing. Our digital influencers will express how their online spaces are creating new opportunities for themselves and their readers.

In this session you will learn:

- How brands are leveraging unique Texas voices to engage a growing demographic
- How Texas Latinos are making an impact and will continue to impact the future of the U.S.
- How 5 Texas Latinos use their unique influence to create change
- Why organizations and brands will want to pay attention to what's happening with Texas Latino

Moderators
Speakers
avatar for Juan Alanis

Juan Alanis

Digital Influencer & Content Creator, Juan of Words
Juan Alanis is a top Digital Influencer & Content Creator, as well as co-founder of the leading U.S. Hispanic lifestyle blog on Mexican living, Juan of Words. A writer by nature, Juan has written professionally for publications including the Houston Chronicle, the San Antonio Express News, the Texas Travel Guide, La Prensa Gráfica of El Salvador, Rumbo Newspapers and La Voz de Houston. Juan was awarded First place in Features and Third... Read More →
avatar for Sandra Fernandez

Sandra Fernandez

Publisher, HispanicHouston.com
Sandra Fernandez is a public relations and social media consultant. She works with non-profits, businesses, government, and health care industries. She oversees the planning and implementation of award-winning communications and promotional plans, from brainstorming and writing to budgeting and tracking results. Sandra teaches clients how to use social media successfully through conferences, workshops, panels and presentations. 
avatar for Melanie Mendez-Gonzales

Melanie Mendez-Gonzales

Blogger. Extraordinaire., ¿Qué Means What?
Melanie Mendez-Gonzales is an online media entrepreneur and the creator of ¿Qué Means What? – a leading Latina lifestyle blog featuring cultura in entertainment – featuring Latinos in TV, movies and music; education – providing resources and highlighting Latinos in STEM; and family life – story-telling as a wife and a mom of boys. | | ¿Qué Means What? originally served as a platform where... Read More →
avatar for Marissa Rodriguez

Marissa Rodriguez

Marissa Rodriguez is an editor, writer and strategic content development professional. In 2014, she founded the blogazine Modern Tejana, celebrating the food, culture and style of contemporary Latinas in Texas. Rodriguez has also worked in the magazine industry for more than 10 years and has expertise in national, regional and community magazines and websites. Most recently she was the editorial director of the national publication Vista... Read More →


Friday April 8, 2016 4:00pm - 4:50pm
Chopin Room

Attendees (41)