When a significant portion of one of the most powerful generations in history belongs to a specific ethnic group, it is critical that we understand how these different influencers impact their shopping behavior. Attendees will learn when and how to personalize the experience and build a long lasting relationship while maximizing use of resources through integrated demographic and behavioral data. Ø What do they look for in retailers and brands? Ø How do they interact with them? Ø How are those behaviors changing over time? Ø How, if at all, does their level of cultural assimilation result in new/different opportunities for manufacturers? Key Takeaway: Do your Millennial & Hispanic strategies address the Hispanic Millennial? How do your categories engage with Hispanic Millennials? Is a differentiated or inclusive strategy needed?
84.51° helps companies create sustainable growth by putting the customer at the center of everything. Using a sophisticated suite of tools and technology, 84.51° works with some of the world's leading CPG manufacturers and partners. With more than 500 talented and fearless associates, 84.51° is a wholly owned subsidiary of The Kroger Co. For more information, please visit us at www.8451.com.